The footer text at the bottom of Shift says, "Shift WordPress Theme by Compete Themes" and includes a link to competethemes.com.
While we appreciate maintaining the link to our site, with Shift you can change the footer text to whatever you'd like.
To change the footer text:
- Visit the Customizer (Appearance → Customize)
- Click on the Footer Text section
- Add your new footer text to the textarea
- Click the Save & Publish button to save your changes
The footer text you add will replace the default text and now display on your site.
Note: you can use any HTML allowed in blog posts in the footer text including links, bolded text, and line-breaks.